Setting you up for success

As I created my course, I documented every step of the process so I could teach you how to do the same thing. We’ll start at the beginning and lay the foundation for building a beautiful course that people are excited to go through.

• The secret for coming up with course ideas that won’t leave you spending months creating something that no one buys.
• Super simple ways to test the waters and have your potential customers practically create the course content for you.
• How to spot the struggles and pains of the market that will pay off most (and a foolproof way to recognize the areas that are a waste of time).
• The #1 most dangerous and costly mistake that can sabotage your efforts before you even get started.
• How to tell—almost 100% of the time—if the market is going to respond to your course idea BEFORE creating it.

The last thing i want you to do is keep spinning your wheels creating wonderful courses nobody wants to buy - or is for an audience that is impossible to reach.

Your all-in one solution for ultimate creativity and productivity

This is the section where I’ll teach you how to develop and flesh out your ideas. This could arguably be the most important part of the process. Taking the time to properly outline and design your course content here will set the pace for the rest of the creation process.

• The most important advice a world class teacher gave me when I didn’t feel “expert” enough (hint: this little technique prevented me from quitting over and over again).
• The key ingredients that separates the great courses that people rave about from the mediocre ones that barely sell.
• How use the forgotten magic of outlining and the specific tools you need to use to keep on track, organized, and actually enjoying the planning process.
• Specific techniques that will guarantee you always know what you need to do and what to focus on. Warning: Your course will get done faster than you can blink with these techniques.
• How to find time to write content and shoot course videos even if you have a job, family commitments, and other adult responsibilities. (you’ll Love This Part)

How to Build a World-Class Course without Spending $1000s How to Build a World-Class Course without Spending $1000s

The last thing you want is for the technology to stop you dead in your tracks. Hey, I get it.

When i first started that was a huge obstacle for me.

• “What software should I use?”
• “Should I host my course on my site or with another platform like Udemy?”
• “How do I protect my content?”
• “Where do I redirect customers after they purchase my course?”

I have tried practically every plugin, software and service on the market so i will share - what works, what doesn’t and more important, what you should avoid at all costs.

You can breathe easy with Easy Course Creation because I’ve done all the heavy lifting for you.

For the first time ever, I’m pulling back the curtain and revealing my own personal setup so you will have everything you need at each stage of the course creation process.

No more guesswork.

No more trial-and-error.

Just a simple, easy-to-understand roadmap that shows you what tools to use and when to use them.

Here’s a sneak-peek of what you’ll learn in this module:

• The Michael Method (see what I did there?): How to outline,write, record, edit and complete your entire course (without feeling overwhelmed by the course creation process)
• The single fastest, easiest and best way to produce video content for your course (note: you do NOT have to invest in expensive camera equipment OR sacrifice video production quality)
• Afraid you won’t accomplish what you set out to? I got you covered. I’ll show you 7 deceptively simple ways to avoid procrastination so you follow through on your winning idea and see it through to its completion.
• The ONE Thing you MUST do when recording your videos (warning: if you get this wrong, you’ll waste HOURS of time and energy in the editing phase)
• How to create a professional-looking logo for your course without breaking the bank (Easy Course Creation isn’t just about creating an online course - it’s about building a business and brand that’s instantly recognizable and one you can be proud of)

In this section, I reveal all my best-kept secrets for getting your course in front of the right audience.

Whether you’re a starting from scratch like I was and have no platform, no audience, and no influence online, or you already have an online course but want to enjoy greater visibility in your marketplace, I’ll show you how to reach more people in less time.

Your all-in one solution for ultimate creativity and productivity

After enrolling 17,000+ to my course, Learn Scrivener Fast, and leveraging it to a 7-figure business, I’ve discovered that promoting a course effectively is a matter of targeting.

The right course in front of the wrong audience? You're wasting your energy.

But get the targeting right, and you’ll turn prospects into customers and customers into advocates for your course.

Here’s just some of what you’ll learn in this section:

• The 3 types of course launches and when to use them (if you get this right, your customers will pay you for your course before you’ve even created it)
• How to position yourself as a respected and recognized authority in your field (when you’re outstanding at selling and marketing what you do, customers come to you)
• How to craft compelling copy for your course that converts prospects into customers (no: you do NOT need to be a professional copywriter or hire one)
• ‘The Hurdle Method’: How to attract highly-qualified customers to your course who (if all you do is this, your refund rate will plummet. Say goodbye to tire kickers and headache-inducing customers.)
• The #1 way to get high-quality customer testimonials (testimonials are the lifeblood of your business. Without them, you can’t guarantee your customers results. Watch me over-the-shoulder as I walk you through how I turn students into success stories, and how you can, too)

Your all-in one solution for ultimate creativity and productivity

How much do you know about why your customers buy from you? What truly influences their decisions in today’s noisy marketplace? A better headline, Facebook advertisement or affordable price? Or, do their buying decisions take place below the surface, so deep within their subconscious minds, you’re barely aware of them?

In this section, you’ll learn how to peer inside the minds of your customers and explore why they buy from you. I'll show you many of the fundamental psychological triggers that motivate people to buy your course so you can reach a wider audience, capture more customers for less money and influence and impact more people.

In Section 5, I’ll show you :

• How to survey your customers correctly so you constantly meet unmet needs in your market, help more people and increase customer satisfaction (I made ONE tweak to my course and my customer satisfaction rate increased by 15%)
• How to entice and engage new customers so you create genuine desire for your course (without being ‘salesy’ or resorting to ‘sleazy’ marketing tactics. Yes, it is possible, and I’ll show you how in Module 4)
• How to reach more people in less time with the help of joint venture partners (don’t worry: I’ll even show you how to easily connect and collaborate with influencers who are a good fit for your course and customers)
• How to use storytelling in your marketing to drive more customers to buy from you (there’s a reason storytelling is powerful: it captivates, inspires and motivates us to take action. I’ll show you why in Module 4)
• 3 ways to keep your audience actively involved in your course(let’s be honest: no one wants passive customers. If you’re anything like me, you want success stories: customers who apply the training material and get extraordinary results. If that’s you, you’ll LOVE Unit 4)